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“Social Silos” and the Need to Keep CRM in SCRM
As part of the marketing team at SugarCRM, I am charged with defining and communicating our social CRM strategy. And interestingly, I do so on two levels – what we sell as a social CRM provider and...
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Breaking the Social/Sharing – Life/Work Divide…
Mitch brings up some good points about adoption vs. adapting when it comes to social business. For many in the CRM industry, I think they see “social” as a sort of magic bullet, one that will create a...
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Five Reasons Why Salesforce.com’s Chatter Will Fail
I have been watching the concept of Chatter for a while now. On the one hand, I could kick myself for not making more hype out of Sugar Feeds, the exact same functionality Sugar has had in its product...
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Treating Customers Like End Users, And Vice Versa…
I have to say, I was a bit surprised to get back to the grind after the holiday weekend, and not see my last blog post ripped to shreds in the comments section by pundits of Salesforce.com. There were...
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Is Your CRM System a Two-Way Street?
If you haven’t heard, Mitch and I are getting set to rap about social media and CRM in the “CRM in the age of Now” webinar sponsored by SugarCRM next week. We hope you can join us. In getting ready for...
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Don’t Fear the Influencer (Now with More Cowbell)
I was talking with some time Outsider and full time social smarts guy Mitch Lieberman via Twitter about Klout and why I think it is stupid. I mean, it is important to think about your advocates and...
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Get Social at SugarCon!!! (And Get a Great Rate)
I am freshly back in the office (OK, maybe fresh is not the right word, more like jet-lagged and overwhelmed with emails and projects) after an awesome two-week press tour in Europe. The media and...
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Is Sales Ahead or Behind the Social CRM Learning Curve?
When discussing the advent of the social business, I always hear questions like “where do we start?” and “what departments will/are most affected by social media?” The answer, to be a bit pat, to both...
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Salesforce.com, What the F$#% are You Thinking?!?!?!
I remember there was a song that was pretty popular a few years ago called “If I had a Million Dollars,” by the Bare Naked Ladies. That song seems childish and silly compared to the spending spree that...
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Idol, no longer just for TV only…
CRMOutsiders is an industry blog and I just read about a great new competition in our industry. So here’s the great news I HAVE to share with you all. Paul Greenberg, one of CRM’s most respected...
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